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Good source of vitamin BS

February 20, 2009

Posted by: Jason Email , at 08:10:25 am
Category: General

Good source of vitamin BS

I was "making" breakfast this morning by pouring cereal - Golden Grahams to be exact - into a bowl when I noticed a suspicious tagline on the box. The current box of Golden Grahams state that they are a "good source of calcium and vitamin D."

Golden Grahams

I thought this to be a little odd, so I checked the nutritional label to confirm my suspicions. Not only does a serving of the 'Grahams have a mere 25% of the RDA of each nutrient, but pretty much most of that is provided by the milk. So how exactly are Golden Grahams a "good source" of anything? Do they retain fluids better than other breakfast cereals? Is there some type of chemical reaction between graham ridges and lactic acid that I'm missing? If they were Rice Krispies, maybe I'd believe it.

So simply stated, Golden Grahams appear to be a good source of whatever is poured on them. I wonder if in countries where coffee is a more common cereal additive than milk they claim to be a great source of caffeine. Perhaps they could claim to be a good source of all vitamins and minerals if the preparation instructions just included crushing a few multi-vitamins over the top of them. That's a great idea... I need to go get on the horn with the marketing gurus at General Mills.

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